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StrategyQ3 "Besides having a web site, what else can my company be doing online to meet our goals?"
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We can help you discover what else you can be doing online, besides having a publicly accessible web site. What makes sense for you will depend on the nature of your organisation, what it does, and who it deals with. The smallest step away from a public web site is to have a private web site specific to a certain group of people to support the relationship and day-to-day tasks. A private web site means a web site with restricted access. It's not advertised or promoted the normal way; you only tell those who will use it, and you decide who can get to it. A private web site could be per client, per project, for your sales
staff, for registered customers, or just extra content for registered
visitors.
You should only have a private web site if it would make your client relationships or job easier in the long run. For example, you could post specification updates of products for your sales force who spent most of their time on the move. A private area for clients would be a repository for any documents or designs generated in a project - it could also include a schedule, information about when project members were available or out of the office. Similarly, you could set up an ftp area to make documents, data or other downloadable files available to the public, to your staff or customers. FTP was commonly used prior to the web for publishing and sharing files; it is still a viable resource. More dynamic information, such as stock levels or prices, can be made through RDF or SOAP. Newsletters sent to electronic mailing lists could be used to keep your customers, shareholders, staff or other groups of people up to date. An opt-in facility on your web site could ensure an interested audience. Some of your site's visitors may prefer to receive regularly-updated content by e-mail; we can help define a style guide for mailed content and advise on e-mail etiquette to ensure that you retain your mailing list.
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