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Planning

Q6 "Our web designers are asking for the copy and want to know what labels to put on the buttons - how do I know what page goes where?"

We can use our long experience of the web to help you to design and organise a site to attract and retain visitors, and ultimately to achieve your goals.

A site's structure depends on the site's purpose, the target audience and their expectations and goals. The site's content, functionality and visual design should be considered in this context.

You probably already have an idea of what will be on your site and may also have a sketch of the site structure. We suggest proving your site design in a requirements meeting with you, your marketing manager and some representatives of anticipated visitors.

By the end of the meeting, we will have covered the short- and long-term goals of the site, the basic site structure and sketched out a design brief. We will write this up into a requirements document which you can then give to your chosen web company to help them build the site you require.

Relevant services:

• Information design    more...
• Interaction design    more...
• Information architecture    more...
• Technical strategy    more...
• Prototyping    more...
• Web site construction    more...