Project

Limitless

Web site

We were responsible for the Limitless web site for the five years that we were there. When the company started, page backgrounds, JPGs and tables weren't part of the HTML standard. Although basic by today's standards, the site was praised by Stuart Harris, who later referred to the first Berry Bros. & Rudd site in his Netscape book.

Limitless, Apr 1995	Limitless, Oct 1995
Limitless, Jun 1996	Limitless, Oct 1998

As HTML evolved, so did the Limitless web site. We were fortunate to have a great logo designed for us. The first site redesign was to integrate the new logo and colours of blue and bronze.

We last redesigned and redeveloped the site in 1998. We adopted top navigation; links to the first levels of the site were always available as links, turning blue from gold if visitors went to the page or further down in the section. Client information was reworked and organised into type of work.

As with all versions of the Limitless web site that we worked on, mark-up was done in such a way to allow pages to be printed out, to start displaying immediately and to continue to display progressively, even for long pages with graphics.

Navigation

Navigation at the top of a page

Navigation is duplicated in the same style at the bottom of a long page

Navigation is duplicated at the bottom of long pages and, importantly, in the same visual style as the site navigation panel at the top of pages.

Page footers of sites often include a row of small text links. These are usually to pages general to the site, such as a copyright notice and privacy policy.

However, some sites include a duplicate of the main site links as footer text links. The two sets of links are to the same pages but look different visually - we think that people interpret the new link style as a new set of pages. Duplicating the style of links makes it clear that they are not a new set of links.

Context

Context (aka location breadcrumbs) is set through the change in colour of the text links but also by the page heading graphic - faded headings behind the current black bold heading show the current context.

The Limitless web site was redesigned by Denison Design in 2001 after Limitless was acquired by the T&D Group; the site content and client graphics that we created are still in use.

Theme IdeaTorrent

OED Online Tour

25 of 43 go to case studies

Web site (phase 1 & 2)

Berry Bros. & Rudd web site